Dreams are boundless. Samsung Electronics constantly reinvents tomorrow to pursue happier and richer lives. We explore the territory of the unknown to discover potential and fulfill greater promise.
continuously develop and expand strategic products in our Consumer Electronics division.
Since we first won top global market share in 2006, exceptional technology and innovative design have strengthened our unrivaled leadership in flat-panel TVs and monitors.
In the Digital Appliances business, we achieved remarkable growth by debuting inventive new products and differentiated design in the premium market.
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Digital Appliance BusinessBrilliant innovation you never expected, but come to rely on at home, everyday.
Samsung Electronics is relentless in our efforts to deliver innovative products and experiences that maximise user convenience and make the lives of consumers better. In 2016, we saw an increase in sales throughout Asia in addition to revenue growth across premium appliance markets in North America, Europe, and Korea. Most of all, Samsung’s market share ranked first in the US, a key market for home appliance brands. This year, we launched innovative products that shifted market paradigms, like the FamilyHub refrigerator, AddWash washing machine, and WindFree air conditioner. They continue to garner positive feedback from our consumers. We also focused on strengthening and expanding our business with a new built-in lineup and system air conditioners. In 2017, we will continue to bring real value to consumers by launching differentiated products and technologies. Our ground-breaking and consumer-focused products will challenge routines and stereotypes, leading the market by delivering true innovation and convenience to our valued consumers. We will maintain our market leadership position with premium, innovative products like the FamilyHub refrigerator featuring advanced voice recognition technology that is guaranteed to improve family communication, the FlexWash washing machine which can support two simultaneous or separate washes of different clothing capacities and fabric types, and the WindFree air conditioner for staying cool without direct wind. In addition, we are continuing to invest in revolutionizing products and distribution methods for our high-growth, high-profit B2B business.
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